Businesses can no longer rely on organic search alone when trying to get in front of their target audiences. Your Google Business Profile (GBP) will connect you with audiences online, wherever users conduct their searches. A well-optimized GBP will help you rank across all Google platforms.

Knowing what consumers spend money on can greatly influence strategic marketing tactics, as businesses try to appeal to those spending habits to maximize sales. In this study you'll learn 13 consumer spending trends that are shaping the 2025 landscape.